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How To Force Microsoft Donates Revenue To Social Cause Organizations?

Microsoft i’m initiative kills two birds with one stone. While gaining CSR credit (corporate social responsibility), it’s also a hopeful marketing trick to sustain and extend Microsoft products market share.

As mentioned in About i’m initiative page, Microsoft commits to donate part of its advertising revenue to the world’s most effective social cause organizations whenever you use Windows Live Messenger or Windows Live Hotmail.

If you’re such a simple person with helpful mind, don’t think twice. After all, you can force Microsoft to donate more to the funds without paying fees or purchasing additional Microsoft products to join the i’m initiative, provided you already have a PC or laptop that’s capable to use Windows Live Messenger or Windows Live Hotmail.

How to join Microsoft i’m initiative program?

Firstly, you must be living in the United States. Secondly, you must use Windows Live Messenger or Windows Live Mail (Hotmail). Thirdly, define one of the few social cause organizations in the Microsoft IM tool or webmail service, via these short codes:

*red+u – American Red Cross
*bgca – Boys & Girls Clubs of America
*naf – National AIDS Fund
*hsus – The Humane Society of the United States
*9mil – ninemillion.org
*mssoc – National Multiple Sclerosis Society
*sierra – Sierra Club
*unicef – UNICEF
*help – StopGlobalWarming.org
*komen – Susan G. Komen for the Cure

The short code indicates your preferable social cause, which Microsoft will share its ads revenue with, just as you wish

Define your choice of social cause in Windows Live Messenger to join i’m initiative

How to join Microsoft i'm initiative program in Windows Live Messenger?How to force Microsoft donate ads revenue to social cause organizations?

Log in to Windows Live Messenger, press ALT+T hotkey and then select Options from the Tools menu.

In the Option dialog box, click the Personal shortcut on left pane, append the short code next to your display name (see “Step 1” screenshot) – the i’m initiative icon appears almost immediately (right-most screenshot).

How to add i’m initiative signature into Windows Live Mail (Hotmail) message?

Login to the webmail service, click the Option link (under the Sign Out link; on upper-right corner), select More Option.

While in Hotmail Options page, locate and click on the “I’m making a difference” hyperlink that categorized under Customize Your Mail section.

Now, select one of the few social causes shown here and click Save button. Thereafter, the i’m initiative signature banner will be automatically inserted each time you compose an email – don’t delete it, just send it to recipients and Microsoft will calculates the revenue share for your selected social cause organization.

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